In our last blog, we spoke about how to attract more customers to your website. Now that they are there let’s focus on the next logical step…
How do you get website visitors to become customers? It’s a question that all business owners face at some point, and the answer is not always easy. This is because so many different factors come into play, from website design to how you market your products or services. But one of the most important things you can do is put yourself in your prospective customer’s shoes and do everything you can to solve their problems!
This article will look at five things you can do to increase your website’s conversions and turn those visitors into actual, paying customers.
1. Let your website visitors know they are in the right place.
2. Focus on solving the problems of your website visitors.
3. Make your site easy to navigate.
4. Make sure your site works flawlessly.
5. Create a compelling call to action.
Let your website visitors know they are in the right place.
When someone visits your website, you want them to feel like they are in the right place. Using relevant words and images at the top section of your home page will instantly let them know this and help stop that shockingly high bounce rate most business websites have.
Make sure your website communicates what you do and what you offer. For example, if you provide services, make sure your website says what the service is and make it obvious within the first 10 seconds of landing on your website.
Most people on the internet have short attention spans these days, so making sure you capture their interest early is the key to making them read on further and find out more about what you have to offer.
Focus on solving the problems of your website visitors
If you want to convert your website visitors into customers, you need to focus on solving the problems that they are experiencing. You need to put some serious thought into who your ideal customers are and what your value proposition is.
Only once you do this can you write that crucial critical headline that will grab their attention and compel them to find out more.
The next part of this step is to use the correct language that shows your customers how exactly you fit in with solving their problems. Provide plenty of helpful information. If visitors don’t know how your product or service works, they won’t be likely to buy it.
Make your site easy to navigate.
When designing your website, it’s essential to make sure that it’s easy to navigate. This means including clear and concise menus and ensuring that all of your links work properly. Visitors shouldn’t have to spend a lot of time finding what they’re looking for on your website.
Don’t clutter your navigation with too many or too-lengthy links. Instead, shorten your navigation links to one or two words at most, and make sure they can all fit on the same line!
You should also make sure that all the elements on your page flow in an easy to digest way so as not to overwhelm your site visitors and make it obvious what action you want them to take.
Make sure your site works flawlessly.
Website design is essential for converting website visitors into customers. Therefore, your website’s layout, colours, and overall design need to be appealing and easy to navigate to keep your visitors engaged. In addition, ensure your site works flawlessly on all devices, as many people now browse the web using their smartphones or tablets.
I can’t stress just how vital usability is for a website. If just one small part of your site doesn’t work the way it’s meant to or doesn’t fit on a particular screen size correctly, your entire effort might have been completely wasted.
This is why so many business owners out there say they are not getting the results they’d hoped for with their website. If you’re not a web designer, why not focus your efforts on running your business and let One Web Creations take care of making your site the best it can be. Do you want to spend hours and hours Googling just how to do something with your site, only to find out that it cannot be done on the platform you are using?
Create a compelling call to action.
When designing your website, it’s essential to create a compelling call to action (CTA). This part of your website encourages your visitors to take the next step and become customers. There are several different ways to create a CTA that’s effective for your business.
One of the most common ways to create a CTA is to use a button. You can make your button stand out by using a bright colour or making it more prominent than the other text on your page. Also, include a catchy phrase or sentence that tells your visitors what they need to do to take advantage of your offer.
Sometimes, you need to make your CTA sound non-committal to get your customers to take that first step in contacting you, so choosing the right words here is crucial. For example, rather than writing “Order Now”, you could try something like “Start your free trial” or “Find out more”. These lower commitment phrases are much more likely to be clicked as people don’t feel like they are signing their lives away.
Website visitors can become customers with a few simple tweaks to your website. Let them know they are in the right place, focus on solving their problems and make sure that you have created an easy-to-navigate site that is also fully functional. Finally, create a compelling call to action for users who need more information or want to purchase from you. These simple changes will help convert your Website Visitors into Customers!
If, like most business owners, you have some fantastic ideas but don’t know exactly to execute them effectively or simply don’t have the time. Do what everyone else does and hire One Web Creations to solve this for you.
We’ve spent hours upon hours perfecting the formula to make your website as effective as it can be. We are based in Dunfermline, Fife and are also available to work with you remotely. We are not just in the website business, but our company is to make your business a success, and that’s precisely what we focus on to make sure you see are real return on your investment.