The future of your company relies on how well you market it. So you need SEO and social media integration so customers can easily find out more about what they’re looking for when browsing Google or Facebook, which will help with customer retention! We understand why working hard towards building up our brands feels daunting, though – and we’re here every step of the way.
How can you be findable online?
So you want to be findable online? You’re in luck!
We form our opinions about you in today’s world before ever meeting or speaking with you. However, the internet can be a powerful tool in shaping these initial impressions, so they must be accurate and trustworthy – which means taking the time necessary to update your online presence accordingly!
You can do several things to ensure that people can find you when they’re searching the web. First, make sure your website is designed to make it easy to find your contact information. For example, include your email address and phone number in a prominent location on your home page, and consider adding a contact form.
Secondly, pay attention to search engine optimization (SEO) when designing your website. SEO involves using the right keywords and phrases on your website so that it will show up in search engine results.
Finally, make sure you have a presence on social media. Create profiles on popular platforms such as Facebook, Twitter, LinkedIn, and Google Business.
What is the best way to improve my online presence?
Before enhancing your online presence, it’s essential to evaluate the current state of things. What changes do you want? Maybe all you need for success in this area are minor tweaks here and there- or maybe more drastic measures will be necessary depending on how much time we have available!
What is your company’s vision and purpose?
If you can’t answer this question with just a few sentences, you probably need to start by soul searching or schedule a meeting with the other key decision-makers within your company. Your business needs to have something worth talking about – Something that prospective customers want to hear; what problems are you solving for them, and why should they listen to you? This is the first critical step in creating your next marketing campaign.
Once you are clear on your company’s vision and purpose, you can then get to work on creating killer content that really gets into the hearts and minds of your audience and helps them solve problems in a genuine way.
Place this content in different formats on your various online platforms as people will react to the information differently depending on how you present it.
Be in control of your digital assets.
Your business should invest in an online presence that you can control. It will help boost credibility by creating a website and profiles for your company. The information is up-to-date, relevant, and accurate – all things potential customers want to know before deciding who they’re going with!
You need to show up! By increasing your online participation and interaction, you’ll be able to build deeper relationships with those in the target audience. A solid online presence will increase your credibility, but it’s also helpful in acquiring new customers who may not know about you otherwise or see what great things they have going on!
Create a single domain name and social identity
Create a single domain name and social identity to make it easier for people to find you online. You must use the same business name across all your digital properties, but if the others have claimed it as their own or don’t want people confused between pages with different names (such as Facebook vs Twitter), you need a new strategy. Check out these steps.
The names you choose will help people find and recognize what kind of services or products you offer. Your identity could affect potential customers’ decisions about whether or not they want to do business with or buy from you, and don’t forget there can also be more than one name behind an established brand, so think carefully before choosing just one!
Claim your name across all social media channels you may ever want to use, and be sure not to let it go!
Perfect your online introduction
You’ve probably heard of an elevator pitch – a quick, brief introduction meant to interest the listener and leave them wanting more. But what about an online introduction? In the age of social media and online dating, it’s more important than ever to have a strong, attention-grabbing introduction. Here are some tips on how to perfect your online introduction:
- Keep it short and sweet. No one wants to read a novel when they meet someone for the first time, so keep your introduction concise and to the point.
- Write as you speak. Use natural language that sounds like you’re having a conversation, not delivering a formal speech.
- Be yourself. Don’t try to be someone you’re not – people can tell if what your saying is natural and are instantly turned off if it’s apparent that you’re being fake with them.
- Use keyword phrases that users may type into Google to find your business – This will help you get found!
- Say what your business does, who you serve and what makes it trustworthy.
The tone of voice you use in your introduction can impact how people receive and process information. Give your messages a sense of humour, gravity or controversy, depending on what’s needed. You can also go with something more formal and authoritative if that works better!
Finally, introduce yourself consistently across online channels. This will give them a similar sense of the brand image they’re dealing with.
Stop trying to always sell!
The most successful businesses share helpful information with their customers. So for your content to be relevant and exciting, it should come from a place of knowledge rather than just being salesy all the time- which will turn people off immediately if they see that’s what you’re going for.
You must establish yourself as an expert in your field. Your customers are definitely out there! Let them come to you rather than try to chase them down yourself constantly!
Whether you are a brand new startup or have been in business for several years, having the right online presence with an active social media and a website to die for is the difference between making enough to keep the wheels turning and making an absolute killing doing what you love!
If you have ever thought that your website or social media is a waste of time, you are likely just focusing your efforts in the wrong places or not executing your plans as effectively as you could be.
Don’t be disheartened. Maybe this is just not your forte. You are no doubt great at what you do. But, perhaps that thing you do is not digital marketing.
One Web Creations can take your dream and make it a reality – We have proven time and time again for our customers that implementing an effective strategy will increase your customer base and overall profitability. We are not in the business of selling our services to you and leaving you to pick up the pieces when it doesn’t go to plan. We are in the business of making your business a success and know exactly how to do it.
Get in touch for an informal chat and see if there is a good fit for us to work together. If not, we will do our best to point you in the right direction for the future success of your business.