With over 4 billion active social media users, there is an incredible opportunity to market your business through these channels. The average person spends 25 minutes on Facebook every day. In addition, over 50% of adults use at least three different forms of online platform daily! 

There’s no better time than now to start building awareness for yourself in this space so you can develop customer relationships when they need something specific from YOU. Plus, you can make sales directly within the platform by posting photos/videos focused on what matters most TO THEM.

Here are all the social media tips you need to market your business in 2022.


Table of Contents

  1. Start with a plan
  2. Set social media goals and objectives
  3. Research the competition
  4. Get inspired
  5. Create a social media calendar
  6. Know your audience
  7. Expand your audience
  8. Build relationships
  9. Create a Facebook Group
  10. Focus on quality over quantity
  11. Track and refine your performance
  12. Conclusion

Start with a plan

Social media for business can be a great way to get your company name out there, connect with potential customers and stay up-to-date on what’s happening in the industry. But before you start posting content or creating pages, let’s talk about strategy! A good plan will help you set manageable goals and then map how social channels might facilitate those objectives while making sure everything has value, so it feels worthwhile (and not like another task). It may seem daunting at first, but breaking down each part individually doesn’t look tricky once put together as an entire package.

The social media plan must be created upfront to know if you are getting your investment back. Taking some time out of making this can help achieve more efforts and goals in future posts or tweets and target audiences specifically interested in what they offer for sale online!

Set social media goals and objectives

When setting goals for the first time, it is essential to use a SMART framework. This ensures that they are specific, measurable, achievable, realistic and timely so you can easily track your progress towards them with data-driven insights from our platform.

By following these five simple guidelines, you can craft an achievable target date that will give actual results on revenue or conversion rates rather than just accumulating likes without any purpose behind its creation – this makes sure each goal has been thoughtfully planned out before moving forward!

Research the competition

Learning from your competitors is a great way to reduce the learning curve for yourself. By looking at what they do, you can determine if it’s working and use that as inspiration in creating content or marketing campaigns on social media!

Get inspired

Business success stories are everywhere. You can find them on social networks, in the business section of most websites and blogs- even as inspiration for your own brand!

What makes one company different from another? Unfortunately, there’s no easy answer to this question. Still, with a bit of research, you’ll be able to take an idea or product design into production much more quickly by learning from other companies’ successes first-hand.

Create a social media calendar

Social media is a powerful tool for building relationships with your customers. For example, a social calendar can help you find the perfect balance between entertaining and selling so that both effectively create brand loyalty!

To start off, I would suggest using 80% of all posts to inform or educate audiences (keeping them engaged). In comparison, 20% promote products/services from advertisers and build trustworthiness through transparency when posting content-related news items that others may see on different networks than where they advertise themselves. It’s crucial not to make assumptions about what platforms will work best but instead test various options before committing too heavily to any given one because it could backfire if there’s no demand within these channels at particular times.

Social might not seem like a top priority if you’re selling to baby boomers. But it definitely should be. Facebook and Pinterest are the top social networks for boomers. Adults over age 65 are Facebook’s fastest-growing audience segment.

Maybe you think TikTok marketing is not the right fit for your brand. But even well-established brands with an audience well outside Gen Z are experimenting with this platform.

Know your audience

Using social media for business is so effective because you can micro-target your audience. 

First, you need to understand who they are. Start by compiling data on current customers and then dig deeper with social media analytics software to help uncover detailed information about top hashtags relevant for business decisions, such as which ones get used most often or where specific keywords appear in posts made online.

Once you’ve defined your audience, you can create buyer personas, which will help you understand the best ways to speak to your audience. 

Expand your audience

Once you know your target audience, it’s time to revisit and update that social media plan. You can see a more than 10 times increase in total average monthly subscriptions generated when utilizing this strategy!

Think about who your target market is and where they are likely to hang out. You can then pivot and target these places with some high-quality, non-sales content that will grab your audience’s attention and grow your following.

Build relationships

The fantastic thing about social media marketing for small businesses is that you can talk directly to customers and followers. So you don’t have to ask them upfront if they’re interested in what your company has available.

Instead, build relationships over time by engaging with people who show interest on their own accord! More than 44% of internet users use social networks to discover brands. Familiarity breeds appreciation, which leads us to where we started: knowing how vital branding yourself really means.

People love engaging with organic content and ads because it helps to build trust. Then, when you reply, as fans share your posts or like them on Facebook, you rise in the social algorithms that give new free exposure!

Nurturing relationships is the key to building a loyal and lasting customer base. Of course, this will help you acquire new customers, but don’t forget about retaining those who are already yours!

Create a Facebook Group

Facebook Groups are another great way to build community and brand loyalty.

The New York Times Podcast Club Facebook Group is an excellent example of building a community and establishing the outlet as an authority in information beyond breaking news. With more than 37,000 members, it has helped them avoid listener drop off with weekly discussions about their favourite podcasts, selected by club leaders who also manage content shared on social media platforms like Twitter or Instagram!

Focus on quality over quantity

There are many social media marketing options out there for businesses with small or medium-sized pages. But don’t worry! You only need to focus on a couple of critical channels to create quality content that will be valuable and interesting enough followers want to follow you back (and maybe even share their friends’ posts).

The best thing about these networks is they allow us to build relationships – so remember this when posting as well: provide value instead of just pitching what’s already available online because nobody wants advertising noise either way.

Be human. Be honest and post great content because that’s what matters in this world today!

The most important thing is to focus on where people already spend their time online. Find one or two effective social channels, and then stick with them until you know enough about how they operate. Don’t overdo it. You can continually expand your efforts later down the line!

Track and refine your performance

If you want to learn more about what works and doesn’t work for your company on social media, then look no further than analytics tools! These invaluable resources will provide the perfect picture of all aspects- from engagement rates and demographics (i.e., age) -of how people interact with us online.

Once you have a clear idea of how your strategy is working, it’s time to start looking for ways to improve. Again, using A/B testing and small changes over time will boost success!


Social media is an extremely powerful and free tool that anyone can use to promote and grow their business online. However, most people simply do not think it through before jumping in, which is what causes most to fail or think their efforts are futile. However, given a bit of thought and the right strategy, your business can boom using social media, and there is proof of this everywhere you look!

There is no easy path to success. It takes time, thought and commitment. If you would like some help with this. Contact One Web Creations today for a free consultation, and we can give you some friendly advice on where we think you need to start. We have social media packages available to even manage some aspects of your page for you.