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Hello, budding entrepreneurs!

In today’s video, we’re going to discuss how to get to know your target audience.

When you know who you’re marketing to, it becomes a lot easier to create content and campaigns that they’ll actually want to see and engage with.

So, how do you go about finding this information out?

Well, there are a few ways

  1. Surveys
  2. Focus Groups
  3. Social Media Listening
  4. Online Analytics
  5. Conclusion

Let’s take a closer look at each of these methods.

Surveys

Surveys are a great way to collect data from a large number of people. You can ask them questions about their age, occupation, interests, and more. This information can be really helpful in understanding who your target audience is.

There are a few different ways to administer surveys. You can use online survey tools like SurveyMonkey or Google Forms, or you can distribute paper surveys in person. Whichever method you choose, make sure to give people an incentive to fill out your survey (like a discount or freebie).

Social media is a great way to connect with your target audience. You can see what kinds of things they’re interested in, what kind of language they use, and what kind of content they respond to.

Focus groups

Focus groups are a bit more intimate than surveys. You’ll gather a small group of people together and have a discussion about your product or service. This can be a great way to get feedback and learn more about what people want.

You can find focus groups through online platforms like Respondent, through local meetups or even just through social media.

Be sure to keep an open mind. and be prepared to completely tear up your idea and start a fresh. you want to get the most out of the sessions so let your audience know that nothing is off the table and that you really want to understand how you can tailor a package to help solve their real-world problems.

Social media listening

Social media is a great place to listen to what people are saying about your brand. You can set up Google Alerts to track certain keywords or use social media listening tools like Hootsuite Insights. This will help you understand what people are saying about your brand and what they’re interested in.

A great free way to do some social media listening is to follow the people in your industry that you look up to. Take a look at what they are producing and how their audience is reacting to it.

Some of this you might be able to replicate, and some of it you may realise isn’t actually working effectively for them. Either way, you’ve just saved bags of your own time!

Online analytics

Your website probably has some built-in analytics that you can check out. If not, Google Analytics is a completely free tool you can use, and it integrates easily with most major web platforms.

This data can tell you things like what pages people are visiting, how long they’re staying on each page, and where they’re coming from. This information can be really helpful in understanding who your target audience is and what they’re interested in.

Pay close attention to this, and you’ll be well on your way to creating the perfect recipe for success, and you’ll soon enough have a line of people waiting to connect with you!

Conclusion

So there we have it. Those were just a few very simple things you could do to really get into the minds of your ideal customers. Whether you are a well-established business looking to gain more traction in your market, or you just have an idea for a cool business you want to try out.

It’s better first to know what your customers want and need, then make your product fit the market than to spend hours and hours perfecting a product that no one wants.

Now it’s time to put this information to use and create content that they’ll love!